My writing is all over the Internet, but it’s not always easy to find because Mike O’Brien the SNL writer has a far better SEO presence than I do.
See below for some samples of my work.
Turning stats into stories
-
Silver Streamers: A Golden Opportunity
Based on a survey, this report shares the streaming habits of adults 50+ and how pharma advertisers can effectively reach them on CTV.
-
Bluecore's 2025 Benchmarks Report
Demonstrating Bluecore’s retail expertise, this report is benchmarks platform data on the customer growth metrics rather than clicks and opens.
-
How Lenovo Increased Retention
By embracing Bluecore’s “customer movement” philosophy, Lenovo increased repeat purchases from its active customer base by 6.5%.
Thought leadership
-
A Retailer's Guide to Curbside Customers
During the early days of the pandemic, in-store and curbside pickup surged. This guide breaks down four customer personas and how retailers can engage them.
-
What Is Differential Privacy?
Differential privacy helps pharma companies run consumer advertising with the industry’s many regulations in mind. This blog explains it for a non-cryptographer audience.
-
Personalization and Beauty Retailers
Every product is designed to look different on every face. That makes personalization especially important for retailers in the beauty space, which this blog explains.
Short and snappy
-
Email nurture
This was the first email I wrote in a themed nurture series that began with CTV 101, eventually leading to a call-to-action to schedule a demo.
-
Display ad
When Bluecore introduced its “customer movement” philosophy to the world, this display ad was part of the initial launch campaign.
-
Newsletter copy
Did I spearhead this content series specifically so I could write this headline combining email marketing and the 1995 classic “Breakfast at Tiffany’s”? Perhaps.